IncludeAge

IncludeAge.

The strategy to evaluate the IncludeAge project communications infrastructure needs began with a comprehensive needs assessment which involved reading the six-year project’s grant proposal materials and meeting with key project partners and stakeholder to understand the needs and preferences of the project. Notably, the process involved an in depth look at the project’s target audiences and the implementation of an additional website feature – a version of the website in Easy Read, an accessible information format designed with and for people with Learning Disabilities. A communications infrastructure and strategy was implemented and the standard website and website in Easy Read were developed as the central organizing platform, designed not only to disseminate information but also to foster community engagement. Implementation of social media integration, email newsletters in standard and Easy Read formats, and regular blog posts enhance the project’s ability to communicate effectively to its audiences. Additional services developing and designing all project knowledge mobilization and promotional materials are underway.